These Good Days makes lightweight organisers and accessories, in colour that doesn't apologise. The name is a reminder. Not the good old days, and not the good days coming once everything is sorted. These ones. The ordinary Tuesday you're in right now.

It started on a doorstep in the rain. Sera had tipped out a bag to find her keys one too many times and decided the problem wasn't her memory but the bag, so she started making pockets. Light, water resistant, with one open space you could arrange to suit the day. She made them for herself, then a few as gifts for friends. She wasn't starting a brand. She'd found something that worked and wanted to share it.

The pockets travelled. Festivals, lidos, Iceland, Mexico, and plenty of places we've lost track of. They rarely came home without a story, a compliment, or someone asking where they came from.

One of those early converts was Sioux. It turned out she'd been waiting for something like this. She'd spent a decade designing homewares at the top end of the market. Her pieces sat on the shelves at Fortnum & Mason and in the Royal Collection Trust shops, and that end of the market runs on one rule. The smallest flaw never reaches the shelf.

A decade at that level trains the eye for good. Sioux spots the flaw most people would never consciously see, and once she's seen it, it's not surviving.

The brand began with Sera, the design vision, the first pockets and the story. Everything since, we've built together. Sioux is the one who asks whether it's actually good enough. Does it work, and is it made right. Nothing makes it into the range without a yes from both of us.

What we make is deliberately different from most of what this category sells. No tactical styling. Nothing designed to disappear into the bottom of a bag. We think useful things can be well designed, expressive and a little bit joyful. Wanting the things you use every day to have some personality isn't frivolous. You use them every day. Why shouldn't they make you happy?

That's part of what These Good Days means to us. The ordinary parts of life aren't filler between the highlights. They're most of life. If a little colour, a better pocket or a thing that makes you smile can make an ordinary Tuesday feel slightly better, that's worth doing.

Our delight in colour has a lineage, and it starts with a 1965 airline that repainted its entire fleet rather than blend in. That story, and why Banish the Monotony runs through everything we do, is on the how we design page.

The full stories, the name, the stripes, the plain plane, live in Studio Notes, our Friday letter. Sign up and you'll get the thinking as it happens, and a first look at everything new.

These are the good days. Yours included.