The Studio Notes archive.

06. For the love of Stripes.
06. For the love of Stripes.
The Breton top, the deckchair, the awning of every café you’ve ever wanted to sit outside. Why your brain can’t resist a stripe, and what a 1960s rebellion in architecture... Read more...
05. Never grey.
05. Never grey.
Last week I left you at the airport, watching the bags go by. Here’s how we ended up in that airport, so to speak. Before we made anything, we went... Read more...
HTML test blog
HTML test blog
    01 Unpacking... Read more...
04. The Plain Plane.
04. The Plain Plane.
Seven coloured planes, seventeen thousand redesigned items, and a promise: fly with us seven times, never fly the same colour twice. What a 1965 airline campaign has to do with... Read more...
03. The origin of our name.
03. The origin of our name.
A tweet that toppled a bank, a doctor's polite suggestion, and five words that ended up on a beach in Portugal. Sera on where the name actually comes from. Read more...
02. The smallest flaw never reaches the shelf.
02. The smallest flaw never reaches the shelf.
A decade putting pieces on the shelves at Fortnum & Mason taught Sioux one rule. What happened when she finally applied her standards to something of her own. Read more...
01. I have a confession.
01. I have a confession.
Sera's is the messier desk. This letter explains why that's exactly how the pockets got made: prototypes, mistakes, and a shopping habit that turned into a business. Read more...