FIRST RELEASE COMING SOON
Carry light, go far.
Everything begins with paying attention. We pay attention to the quiet moments that make ordinary days feel richer, and to the small frustrations that stop them from feeling that way.Our job is simple. Remove a little friction, make a little room, and let the good moments do the rest.
Our first release is small, and our list hears about it first. Sign up early for the word of when it lands.
We will only email you about These Good Days, and you can leave any time.
Most ordinary days only seem good years later. When we look back and see how much there was to enjoy. Today can be one of those good days too, when we notice the small moments as we enjoy them.
We underestimate the present.
When life feels routine, we assume nothing special is happening. But years later, we often look back and realise those times were quietly happy times.
Memory highlights what the moment hides.
The same day that felt bland at the time can later feel precious because we finally see what was good about it. The calm, the ease, and our small comforts matter in the long run.
You don’t have to wait for good days.
If you notice tiny enjoyable moments as they happen. A delicious coffee, a spacious commute, a conversation that made you smile. Today becomes one of those “good days” in real time, not just in memory.
WHAT WE ARE MAKING
Light pockets for the things you carry.
Water-resistant pockets that carry the smaller things you use every day. They move easily between the bags you already own, so you only pack your things once. You barely feel them, but they keep everything together and ready to go, whether you're carrying for yourself one morning or someone else the next.The coated material protects from real weather and everyday spills, and works in reverse too. Your wet costume and wet towel can go straight in, and the rest of your bag stays dry. Swim kit, gym gear, your electronics, all carried in the same bag without a second thought.Each pocket has a lovely hand feel and a zip that closes smoothly with one gentle pull. They fold to the size of whatever's inside, without any bulk. The white lining means you can actually see what you're looking for. The designs have a touch of real life in them, with each pocket arriving lightly crinkled, a happily lived-in look from day one.Made to be kept and used. These are the good days, after all.
WHO ARE WE
We are Sera and Sioux.
We met in our first jobs after moving to London, and twenty-five years later we are still friends and both still are both restless travellers and still comparing notes. Between us that is a lot of years spent moving through the world while paying attention to how we move, which turns out to be most of what our story is about.
We started this on a simple belief. The things you carry should keep up with the life you're living now, not slow you down or let you down. Our own bags had been getting heavier and messier for years. When we went looking for something to sort that out, what we found was heavy, bulky and grey, built for people whose every day is the same.So we set about making our own. Beautiful, light, and as at home on a work day as on a weekend. Designs as rich and full as the life you're already in. Carry light, go far.
The first release is small, and our list hears first.
Sign up for early word when it lands, and the studio notes along the way.
We will only email you about These Good Days and you can leave any time.
These are the good days.
